Artificial intelligence in news media: RTVE’s experience in the 2024 parliamentary elections in Catalonia

Abstract

This paper studies the content structure and analyzes the cyberjournalistic on-page SEO criteria in publications developed through automated artificial intelligence (AI) in Catalan by Radiotelevisión Española (RTVE) during the Catalan parliamentary elections of May 12th., 2024. Experiences with automated AI, predating the development of tools like ChatGPT, have a long history in journalism, featuring suitable characteristics for creating editorials that analyze data in areas such as politics. Regarding the production of this type of content in Catalan, there is a series of pioneering experiences with media outlets exploring content in this language. The results identify a common structure in the studied contents including internal multimedia elements and links to the RTVE website. Furthermore, the on-page SEO analysis distinguishes a good level of SEO for content, areas for improvement at the metadata level, and opportunities at the authority level.