Audiovisual public service in Catalonia: threats and challenges

Abstract

The combination of the economic crisis and ongoing technological advances has brought about a very selective scenario. Moreover, in the case of Spain, the poor and erratic regulation of the sector has created uncertainty and weakened the supply of public service broadcasting. Under these circumstances, the challenge for the CCMA is to rapidly become the third or fourth operator of reference at State level and, from this position, define a new framework of agreements and alliances throughout Spain and Europe. The CCMA has to become an active operator in the European area and it needs to acquire sports and fiction rights with criteria of «language window».The next three or four years will be decisive in the history of the CCMA due to the exceptional confluence of economic, political, cultural and technological changes. The democracy and projection of Catalan language and culture are at stake, and so is the possibility of consolidating an audiovisual cluster that will contribute to the renovation and modernisation of the Catalan industrial fabric and economic model.

Keywords: public broadcasting system, identity and culture, audiovisual cluster, technological and cultural change, politics and communication.