La terminologie de l’économie : sa vitalité et son importance dans la vie quotidienne (The Terminology of the Economy: its vitality and importance in everyday life)

Abstract

In this study, we discuss the terminology of economics in the context of the economic crisis that occurred at the beginning of the 21st century, which affected several countries and had global repercussions. The reasearch project Valores culturais e didáticos na metáfora de especialidade: as múltiplas imagens da crise econômica mundial na imprensa escrita (Cultural and didactic values in the metaphor of specialty: the multiple images of the global economic crisis in the print media) aims to realize a comparative study of morphological, conceptual and semantic character, based on the formal and semantic neology of the terms used to name this crisis, in the written press of Brazil and Spain.

In this article, some results of this study are presented regarding the naming of Brazilian Portuguese terms that express the aforementioned crisis, verifying how journalists, when describing its characteristics, often intertwine it with terms from another science, medicine, by means of metaphors.