Evolution of distributor own brands in the Spanish dairy industry (2006-2009)

Authors

  • Jordi Valls Alcayde Departament d’Enginyeria Agroalimentària i Biotecnologia. Universitat Politècnica de Catalunya (UPC)
  • M. Carmen Barco Departament d’Enginyeria Agroalimentària i Biotecnologia. Universitat Politècnica de Catalunya (UPC)

Abstract

Distributor own brands (DOB), also known as white brands, have
had a remarkable irruption in the dairy industry in the 2006-2009 period. This has had certain effects on themarket share in terms of volume and value in themain sectors of the industry, as opposed tomanufacturer brands (MB). Thematerials used are based on the data published in Alimarket and Nielsen studies aboutmarket share andmoving annual total (MAT) in the years analysed.

KEYWORDS: Volumemarket share, valuemarket share, dairy industry.

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Published

2012-05-30

How to Cite

Valls Alcayde, J., & Barco, M. C. (2012). Evolution of distributor own brands in the Spanish dairy industry (2006-2009). TECA: Tecnologia I Ciència Dels Aliments, 11–16. Retrieved from https://revistes.iec.cat/index.php/TECA/article/view/54667

Issue

Vol. 13, Núm. 2 : desembre 2011

Section

Articles

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