Promoting public communication in Basque: The “Jendaurrean Erabili” Practice Community Authors Eduardo Apodaka Universitat del País Basc Uxoa Anduaga Universitat del País Basc Idurre Eskisabel Universitat del País Basc Jordi Morales-i-Gras Universitat del País Basc Beatriz Zabalondo Universitat del País Basc Keywords: practice community, Basque language promotion, public use of Basque. Abstract Basque language revitalisation and normalisation policies and initiatives are in a period of change. The necessity to go beyond knowledge has spread progressively in policies and social initiatives to support the effective use of the Basque language. In this context, public communication has a strategic importance and for this reason the Basque Sociolinguistics Cluster and the University of the Basque Country cooperated on a research project and action at the end of 2015 called the Jendaurrean Erabili Praktika Komunitatea. The main goal of the project has been basically to establish a practice community for promotion of the public use of the Basque language. In this paper we explain: 1) the sociolinguistic context and the political-ideological framework of the project and of the intervention; 2) why, for what purpose and how the practice community has been used as a method; 3) the adaptation and development of the practice community; and 4) the upcoming challenges derived from the results obtained to date.Keywords: practice community, Basque language promotion, public use of Basque. Downloads Download data is not yet available. Downloads PDF (Català) Published 2020-07-14 Issue No. 30: Trajectòries sociolingüístiques: nous i vells parlants Section Secció Miscel·lània License Intellectual property Intellectual property in articles belongs to the respective authors. By submitting their articles to TSC to request their publication, authors agree to the following: Authors assign all rights of reproduction, public communication and distribution of articles submitted for publication in TSC to the SCS (a subsidiary of the IEC). Authors are accountable to the SCS for the authorship and originality of their articles. It is the responsibility of authors to obtain permissions to reproduce graphic material sourced from elsewhere and included in their articles. The SCS may not be held liable for any possible violation of intellectual property rights by authors. Material published in TSC is subject - unless otherwise indicated in the text or in graphic material - to a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Spain (CC BY-NC-ND 3.0 ES) licence, the full text of which can be found at this link. Accordingly, the general public may reproduce, distribute and communicate the article provided the author and publisher are acknowledged and as long as no commercial or derivative use is made of the article. TSC cannot be held responsible for ideas and opinions as expressed by the authors of articles published in the journal.