Core section. New lines of research in advertising and public relations

• Destination-brand and place-brand management from the public relations perspective

  José Fernández-Cavia, Assumpció Huertas

  9-26

  • PDF (Català)

• An approach to the academic-practitioner advertising gap: state of the art and potential lines of research

  Freddy Bustamante Villanueva, Matilde Obradors Barba

  27-44

  • PDF (Català)

• Political communication and electoral strategy: Xavier Trias and the 22 May 2011 local elections in Barcelona

  David Caminada Díaz

  45-64

  • PDF (Català)

Scientific miscellaneous

• Belligerent rhetoric in the journalistic treatment of educational conflicts: war metaphors regarding the subject Education for Citizenship

  Adolfo Carratalá

  67-87

  • PDF (Català)

• Pragmatism-based methodological contributions to design

  Romuald Gondomar i Miñana

  89-110

  • PDF (Català)

• Novetats bibliogràfiques

  111-118

  • PDF (Català)

• Publicacions de la Societat Catalana de Comunicació

  125-129

  • PDF (Català)