Scrum as an accelerator of educational innovation: Testing a prototype of a didactic model for communication studies

Abstract

This article describes the process of designing and implementing a didactic model based on Scrum as an accelerator of educational innovation, applied through participatory action research. The objective is to develop a teaching methodology prototype that is valid for communication studies. To support this study, communication and educational innovation theories have been taken as references. The method involves an initial phase of implementation and testing carried out during four academic years (from 2017-18 to 2020-21). It comprised 233 students, 39 companies and institutions, and 3 teachers of two different subjects. The results of the evaluation support the suitability of this prototype as an educational innovation accelerator in communication disciplines, favoring students’ active learning of significant aspects of communication management.