Repercussió dels resultats electorals europeus de 2014 en la cobertura mediàtica de Podemos

Vicente Fenoll; Paula Rodríguez-Ballesteros

Authors

Vicente Fenoll Departament de Teoria dels Llenguatges i Ciències de la Comunicació de la Universitat de València
Paula Rodríguez-Ballesteros Llicenciada en comunicació audiovisual i periodisme i investigadora en formació a la Universitat de València

Keywords:

Podemos, Pablo Iglesias, European elections, agenda-building, digital media, pluralism.

Abstract

The results of the European elections of 2014 introduced new stakeholders into the political scene. The aim of this paper is to analyze the news published in Spanish digital media about Podemos, in order to establish the influence of the election results on the media agenda. We apply a combination of qualitative and quantitative techniques to identify the thematic framework, the main characters and the characterizations used in news coverage. The study results show that, generally, differences in information management are due to ideological reasons and reveal similarities in the strategies of old and new media. However, while media belonging to media groups follow a line that is more favorable to the major political parties, media without business linkages give the largest and most neutral coverage of Podemos.

KEYWORDS: Podemos; Pablo Iglesias; European elections; agenda-building; digital media; pluralism.