Les Transformacions en l'exercici de la comunicació: periodisme, publicitat, ficció i entreteniment

Abstract

Transformations in communication practices: journalism, advertising, fiction and entertainment. Although media and communication careers have gained professional recognition over the last century, especially if compared to the careers of distinguished individuals such as Avel·lí Artís-Gener or Joan Puig i Ferreter, employment conditions remain inadequate. Companies continue to offer temporary contracts and universities, by offering too many places and by practicing academic naivety, do not do enough to improve the image of communication studies. As a result, this profession has become undervalued, a circumstance that will only change if, after the financial crisis, we begin to think globally.