Institutional advertising in Catalonia (DOI: 10.2436/20.3008.01.84) Authors Emili Feliu García Universitat d’Alacant Àngels Feliu Albaladejo Universitat d’Alacant Keywords: institutional advertising, government, political elections, media. Abstract Based on the advertising campaigns made by Catalonia’s Administration during the period 1999-2009, we analyse the evolution of the Catalan government’s advertising in several fields (social, political, corporate and commercial). This evolution is also studied in institutional advertising sectors, focusing on three main issues: when, where and about what does the Catalan Government advertise. The objective of this research, the results of which are presented in this paper, is to gain an insight into the behaviour of the Catalan government as an advertiser.KEY WORDS:institutional advertising, government, political elections, media. Downloads Download data is not yet available. Author Biographies Emili Feliu García, Universitat d’Alacant Professor titular de comunicació audiovisual i publicitat del Departament de Comunicació i Psicologia Social de la Universitat d’Alacant. Director del Grup d’Estudis sobre Publicitat Institucional, Política i Social (GEPIPS) de la Universitat d’Alacant. Àngels Feliu Albaladejo, Universitat d’Alacant Professora col·laboradora del Departament de Comunicació i Psicologia Social de la Universitat d’Alacant. Membre del Grup d’Estudis sobre Publicitat Institucional, Política i Social (GEPIPS) de la Universitat d’Alacant. Downloads PDF (Català) Published 2011-12-09 How to Cite Feliu García, E., & Feliu Albaladejo, Àngels. (2011). Institutional advertising in Catalonia (DOI: 10.2436/20.3008.01.84). Comunicació. Revista De Recerca I d’Ànàlisi, 28(2), 47. Retrieved from https://revistes.iec.cat/index.php/TC/article/view/54802 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 28 No. 2: novembre 2011 Section Core section: Political communication
