La publicitat institucional a Catalunya (DOI: 10.2436/20.3008.01.84)

Emili Feliu García; Àngels Feliu Albaladejo

Authors

Emili Feliu García Universitat d’Alacant
Àngels Feliu Albaladejo Universitat d’Alacant

Keywords:

institutional advertising, government, political elections, media.

Abstract

Based on the advertising campaigns made by Catalonia’s Administration during the period 1999-2009, we analyse the evolution of the Catalan government’s advertising in several fields (social, political, corporate and commercial). This evolution is also studied in institutional advertising sectors, focusing on three main issues: when, where and about what does the Catalan Government advertise. The objective of this research, the results of which are presented in this paper, is to gain an insight into the behaviour of the Catalan government as an advertiser.

KEY WORDS:

institutional advertising, government, political elections, media.

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Author Biographies

Emili Feliu García, Universitat d’Alacant

Professor titular de comunicació audiovisual i publicitat del Departament de Comunicació i Psicologia Social de la Universitat d’Alacant.
Director del Grup d’Estudis sobre Publicitat Institucional, Política i Social (GEPIPS) de la Universitat d’Alacant.

Àngels Feliu Albaladejo, Universitat d’Alacant

Professora col·laboradora del Departament de Comunicació i Psicologia Social de la Universitat d’Alacant. Membre del Grup d’Estudis sobre Publicitat Institucional, Política i Social (GEPIPS) de la Universitat d’Alacant.