Comunicació publicitària i estudis de relacions públiques

Abstract

Publicity, in its broadest sense, has acquired weight in the Autonomous Community of Valencia as a subject of academic study since 2000, when degrees in the field of publicity began to be granted and a group of young researchers received doctoral degrees. At present, a wide range of diverse lines of work is being carried out. At the Universitat dAlacant, at the Universitat Jaume I in Castelló, and at the Universidad Cardenal Herrera - CEU in Valencia proper, besides analysis of publicity texts, subjects such as communication systems and policies, and courses in persuasive communication are being researched. Each university, however, has its own idiosyncrasies. The Universitat dAlacant focuses more on social welfare studies; the Universitat Jaume I, on commercial and corporative communication; and Cardenal Herrera - CEU, on publicity processes and techniques, and the new technologies.