Comunicació política i opinió pública

Abstract

Research on political communication in the Valencia Country is burgeoning and the results so far could be described as unfocused. The design of both personal work and subsequent research has been influenced by the way in which communication programs in the Valencia universities are designed; these young programs seem, perhaps, rather novice regarding research. Of the areas related to political communication, the one that has aroused most interest among Valencian scholars is theoretical analysis of public opinion. Also noteworthy is analysis of political campaigns and communication tools, both regional and statewide. Despite the well intended nature of the research, reflected in the quantity and character of production, the lack of an institutionally-promoted research context impedes coordinated, organized research. Filling this gap would be highly beneficial, considering the fundamental relationship between political communication and democracy.