Blockchain will revolutionize the company’s communication

Abstract

The goal of this paper is to analyze blockchain technology and how it can have an innovative effect on companies’ communication with their customers. We also analyze possible changes that this technology could set off in digital marketing. Some of the hypotheses in this paper are in an initial state, pending subsequent verification and experimentation. We seek to analyze the current problems of marketing from the perspective of users and of the companies that make ads, and we propose a possible scenario of how blockchain can have an impact on several sectors. It may be concluded that blockchain has great potential in the different fields that can be used for marketing in a company. Its major contributions may be focused on digital marketing since it can solve privacy problems to a large extent. Moreover, it can help to improve the accuracy and orientation of advertising.

KEYWORDS: blockchain, marketing, digital marketing, customers, companies and platforms.