Impact of local product certifications on sensory perception of tomatoes in Catalonia

Abstract

This study examines the influence of informative and locally produced labels on consumer perception of tomatoes using hedonic sensory analysis and statistical tests. It looks into the impact of descriptive text, logos, direct sales and short-circuit certifications, local production, and proximity to the supermarket. The findings indicate that locally produced labels exert a favourable impact on consumers’ perception of tomatoes, with a preference for products that are sourced locally. These findings emphasise the significance of establishing direct links between producers and consumers to encourage the consumption of local products. Local product labels and transparent information have a substantial impact on consumer perception and can effectively promote a preference for local and fresh products. Despite its limitations, this study has practical implications for the agricultural industry and the marketing of fresh produce.