Rural tourism, new challenges. The Rural Tourism Observatory Authors Enric López Observatori del Turisme Rural del CETT-UB Keywords: tourism, rural, observatory, challenges Abstract The Rural Tourism Observatory (OTR) is a research project developed by Escapadarural.com (a digital platform specialized in rural tourism), the Barcelona School of Tourism, Hospitality and Gastronomy (CETT-UB), and Netquest (a company providing data for market research). The project’s primary goal is to generate expert knowledge on rural tourism in Spain, especially with respect to tourists and owners in this field. By means of an online questionnaire addressed to each of these two groups, we obtained a sample of over 16,000 responses from rural tourists, and over 2,500 responses from rural owners, allowing us to make a careful in-depth analysis of all these data. This expert knowledge is transferred to the academic and professional sector through conferences, congresses, seminars, articles, interviews, etc. In this respect, one of the most important challenges identified in the 2021 edition of the annual OTR Report is how to maintain and consolidate the tourist trend which made these rural getaways the leading summer holiday format in 2021. Downloads Download data is not yet available. Downloads PDF (Català) Published 2023-12-15 Issue No. 54-55: desembre 2023 Section Agroforum License The intellectual property of articles belongs to the respective authors. On submitting articles for publication to the journal QUADERNS AGRARIS, authors accept the following terms: Authors assign to ICEA (a subsidiary of Institut d’Estudis Catalans) the rights of reproduction, communication to the public and distribution of the articles submitted for publication to QUADERNS AGRARIS.Authors answer to ICEA for the authorship and originality of submitted articles.Authors are responsible for obtaining permission for the reproduction of all graphic material included in articles.ICEA declines all liability for the possible infringement of intellectual property rights by authors.The contents published in the journal, unless otherwise stated in the text or in the graphic material, are subject to a Creative Commons Attribution-NonCommercial-NoDerivs (by-nc-nd) 3.0 Spain licence, the complete text of which may be found at http://creativecommons.org/licenses/by-nc-nd/3.0/es/deed.en. Consequently, the general public is authorised to reproduce, distribute and communicate the work, provided that its authorship and the body publishing it are acknowledged, and that no commercial use and no derivative works are made of it.The journal QUADERNS AGRARIS is not responsible for the ideas and opinions expressed by the authors of the published articles.
