L'extensió social del català normatiu a la premsa durant la Transició. La secció "Clar i català" (1982-1983), de Joan Fortuny i Escoda, per a la Hoja del Lunes Authors Daniel Casals i Martorell Abstract This article analyses the section «Clar i català», which Joan Fortuny Escoda (1917- 1989) published in Hoja del Lunes for thirty-two weeks between 1982 and 1983. The section, which began in the period of the transition to democracy, is part of the tradition in contemporary Catalan journalism of including language as a subject of interest. «Clar i català» presented lexical innovations and problematic aspects of syntax in the media and advertising attributable to interference from other languages. Fortuny, editor-in-chief for Avui (1976-1987), denounced the deviations from the standard and offered acceptable alternatives. He also deplored the low quality of the language in popular publications and reminded the readership of their collective responsibility in the use of language. In his articles, we find a style based on prescription, an exposition of linguistic considerations, an assessment of attitudes and reflection on Language. Downloads Text complet (Català) Published 2019-03-28 Issue Vol. 41 (2019) Section Articles License Aquesta obra és subjecta —llevat que s'indiqui el contrari en el text, en les fotografies o en altres il·lustracions— a una llicència Reconeixement - No comercial - Sense obres derivades 3.0 Espanya de Creative Commons, el text complet de la qual es pot consultar a https://creativecommons.org/licenses/by-nc-nd/3.0/es/deed.ca. Així, doncs, s'autoritza al públic en general a reproduir, distribuir i comunicar l'obra sempre que se'n reconegui l'autoria i l'entitat que la publica i no se'n faci un ús comercial ni cap obra derivada.