Quality and credibility, an inexorable binomial for the future of the media Authors Dolors Palau Sampio Universitat de València Josep Lluís G?mez Mompart Universitat de València Keywords: quality, trust, media, credibility, responsibility, deontology. Abstract Quality is a fundamental element when analysing trust in the media and the credibility of their information, as different theoretical and empirical approaches have revealed. This article focuses on the close relationship between the two concepts, with the objective of identifying the qualitative aspects that can help to fight rising scepticism. The comparative analysis of different studies and surveys allows us to distinguish four kinds of problems or flaws in the quality of information that undermine credibility and that relate both to competition and to professional deontology. Keywords: quality, trust, media, credibility, responsibility, deontology. Downloads Download data is not yet available. Downloads PDF (Català) Issue Núm. 16 (2014-2015) : Qualitat informativa i ètica periodística Section Articles License The intellectual property of articles belongs to the respective authors.On submitting articles for publication to Periodística, authors accept the following terms:Authors assign to Societat Catalana de Comunicació (a subsidiary of Institut d’Estudis Catalans) the rights of reproduction, communication to the public and distribution of the articles submitted for publication to Periodística.Authors answer to Societat Catalana de Comunicació for the authorship and originality of submitted articles.Authors are responsible for obtaining permission for the reproduction of all graphic material included in articles.Societat Catalana de Comunicació declines all liability for the possible infringement of intellectual property rights by authors.The contents published in the journal, unless otherwise stated in the text or in the graphic material, are subject to a Creative Commons Attribution-NonCommercial-NoDerivs (by-nc-nd) 3.0 Spain licence, the complete text of which may be found at https://creativecommons.org/licenses/by-nc-nd/3.0/es/deed.en. Consequently, the general public is authorised to reproduce, distribute and communicate the work, provided that its authorship and the body publishing it are acknowledged, and that no commercial use and no derivative works are made of it.The journal is not responsible for the ideas and opinions expressed by the authors of the published articles.