Unes Observacions sobre el contingut suggerent de la taula rodona : el màrqueting al sector de l'alimentació

Resum

The debate organised by the Societal Catalana d'Economia on marketing raises the question of what management schools teach, the effect of' advertising, and how consumers adapt. Business itself' is changing, by downsizing, reengineering, networking, and virtual organisations. Marketing as a result is becoming more functional and operational. Advertising can be differentiated between market power and information. Domestic expenditure does not seem to be affected in content by women's work ouside the home. Age does affect food buying patterns. Does marketing increase or reduce consumer choice? Consumer changes in food shopping are the most noticeable in Catalonia despite trying to regulate large sale surfaces.