La Gestió comunicativa de la seguretat alimentària a la Unió Europea: l'ús institucional dels mitjans de comunicació social Authors Natàlia Lozano Mònica Lores Abstract In recent years, interest in the communication of food scares has dramatically in-creased. The main reason has been the need to manage a number of food scares and scandals that have occurred in Europe since the BSE crisis in the mid-90s. Although institutions have realised that risk communication is vital for managing these situations, they also recognise that it is very difficult to put into practice effectively. Moreover, in recent years we have seen the emergence of social media and Web 2.0 in the field of communication. These new channels are characterised by several aspects that oblige institutions to rethink their communication strategies. Downloads Download data is not yet available. Downloads Text complet (Català) Published 2013-02-19 Issue Núm. 14 : Comunicació de risc i crisi: nova recerca Section Articles License The intellectual property of articles belongs to the respective authors.On submitting articles for publication to Periodística, authors accept the following terms:Authors assign to Societat Catalana de Comunicació (a subsidiary of Institut d’Estudis Catalans) the rights of reproduction, communication to the public and distribution of the articles submitted for publication to Periodística.Authors answer to Societat Catalana de Comunicació for the authorship and originality of submitted articles.Authors are responsible for obtaining permission for the reproduction of all graphic material included in articles.Societat Catalana de Comunicació declines all liability for the possible infringement of intellectual property rights by authors.The contents published in the journal, unless otherwise stated in the text or in the graphic material, are subject to a Creative Commons Attribution-NonCommercial-NoDerivs (by-nc-nd) 3.0 Spain licence, the complete text of which may be found at https://creativecommons.org/licenses/by-nc-nd/3.0/es/deed.en. Consequently, the general public is authorised to reproduce, distribute and communicate the work, provided that its authorship and the body publishing it are acknowledged, and that no commercial use and no derivative works are made of it.The journal is not responsible for the ideas and opinions expressed by the authors of the published articles.
