Periodisme científic i relacions públiques Authors Manuel Palencia-Lefter i Ors Abstract The pharmaceutical companies, laboratories, investigation centers, publishing houses, hospital foundations, authors, experts and researchers, universities and technological centers must carry out with professionalism techniques and methods of the relationship with the media. If they seek to arrive to the public opinion, if they seek to diffuse knowledge beyond their internal frontiers, they should work through the expert professionals who can provide them their knowledge, experience and agenda-setting. It is not enough publicizing a discovery or an investigation in a worthy format, calling to the journalists and waiting for them. It is necessary to create an interest among the communication professionals so that information is understood as «opportune» and «unpublished». And science is not an exception. Journalists have much science material that they can transform into a piece of news. The problems to do a good scientific journalism are evident. «Well made» techniques of public relations can facilitate the journalists work in the complex context of scientific journalism. Downloads Text complet (Català) Published 2008-11-05 Issue Núm. 11 : Aportacions a la història i a l'anàlisi del periodisme científic Section Articles License The intellectual property of articles belongs to the respective authors.On submitting articles for publication to Periodística, authors accept the following terms:Authors assign to Societat Catalana de Comunicació (a subsidiary of Institut d’Estudis Catalans) the rights of reproduction, communication to the public and distribution of the articles submitted for publication to Periodística.Authors answer to Societat Catalana de Comunicació for the authorship and originality of submitted articles.Authors are responsible for obtaining permission for the reproduction of all graphic material included in articles.Societat Catalana de Comunicació declines all liability for the possible infringement of intellectual property rights by authors.The contents published in the journal, unless otherwise stated in the text or in the graphic material, are subject to a Creative Commons Attribution-NonCommercial-NoDerivs (by-nc-nd) 3.0 Spain licence, the complete text of which may be found at https://creativecommons.org/licenses/by-nc-nd/3.0/es/deed.en. Consequently, the general public is authorised to reproduce, distribute and communicate the work, provided that its authorship and the body publishing it are acknowledged, and that no commercial use and no derivative works are made of it.The journal is not responsible for the ideas and opinions expressed by the authors of the published articles.
