And you, what would you ask Albert Einstein, Marie Curie, Maria Monclús…? A communication proposal for the general public

Abstract

Understanding scientific knowledge as neutral, objective, and unquestionable is an archaic idea that has conditioned the way we do and communicate science and technology in a hegemonic way. Fortunately, since the 1980s, research on the sociology of science, feminist movements, and social constructivism shed light on the origin of that conception. It is the result of studying science and technology from a one-sided, totalizing and patriarchal perspective. Subsequently, new conceptual and methodological communication frameworks have been proposed. Since then, institutions have taken their ways toward placing their communication models close to society. Therefore, there is a will to break with traditional, unidirectional and vertical communication models from experts to laypeople. This project, designed and launched in the framework of the Catalan Society for the History of Science and Technology (SCHCT), fits into this current of critical thinking and proposes a communicative model for the SCHCT. It aims to move away from academic formality and to incorporate diverse audiences through an unconventional format.